What Caused This?

What Caused This?

Overview

This is a live project in collaboration with What Caused This (WCT). The platform is a root cause analysis platform that allows organisations to deal with complex problems by mapping their root causes. By identifying patterns and uncovering underlying issues, businesses can better manage risks and improve overall performance. This was developed as part of a collaborative project.

Client

What Caused This Ltd

Role

UX Research

UI Design

Industry

Information Technilogy

Problem Statement
Problem Statement

New users were experiencing friction between requesting a demo and accessing their workspace. The onboarding process relied heavily on the HR team's intervention, creating delays and risking drop-off before users could recognise the platform's value.

New users were experiencing friction between requesting a demo and accessing their workspace. The onboarding process relied heavily on the HR team's intervention, creating delays and risking drop-off before users could recognise the platform's value.

Goal
Goal

  • Reduce The Time to Value (TTV) by making the platform benefits and usage clear.

  • Reuduce human touchpoints.

  • Streamline the process of identifying new users, obtaining necessary information, and getting them set up.

  • Simplify the free trial to the paid subscription process.

  • Reduce The Time to Value (TTV) by making the platform benefits and usage clear.

  • Reuduce human touchpoints.

  • Streamline the process of identifying new users, obtaining necessary information, and getting them set up.

  • Simplify the free trial to the paid subscription process.

Evaluative Research

My team and I began our research in this miro board where we created user folows etc.

View in Miro

Prototyping
Prototyping

After solidifiing research we began prototyping.

After solidifiing research we began prototyping.

View in Figma

Impact

Impact

Drop off time decreased.
Drop off time decreased.
Time To Value increased.
Time To Value increased.

Result

Tools
Tools
Reflection

This is a live project in collaboration with What Caused This (WCT). The platform is a root cause analysis platform that allows organisations to deal with complex problems by mapping their root causes. By identifying patterns and uncovering underlying issues, businesses can better manage risks and improve overall performance. This was developed as part of a collaborative project.

Create a free website with Framer, the website builder loved by startups, designers and agencies.